Interview with Datuk Ahmad Talib
Executive Director of News for Media Prima Berhad, Malaysia's largest media group and one of the largest in South-East Asia
Biography:
Dato’ Ahmad Talib began his career in journalism as a reporter with the Economic Service of BERNAMA in 1972, before joining Business Times (Malaysia) Sdn Bhd in 1978. In 1985, he moved to Berita Harian Sdn Bhd as the Economic News Editor before his promotion to the position of Assistant Editor. In 1987, Ahmad Talib joined NSTP as News Editor, New Straits Times (NST) /New Sunday Times. Subsequently, he served as Chief News Editor, NST; Acting Editor, Business Times; Associate Editor, NST; and Assistant Group Editor, NST; before his subsequent appointment as the Group Editor, NST in 1998. After serving illustriously in this position for six years, he was later re-designated as Group General Manager, Communications and Editorial Marketing in 2004, before opting for early retirement from the Group in 2005.
In June 2009, Media Prima Berhad (MPB) and The New Straits Times Press (Malaysia) Berhad (NSTP) jointly announced the appointment of Dato’ Ahmad bin Abd Talib as the new Executive Director, News and Editorial Operations, MPB as well as the Executive Director, Editorial, NSTP. Dato’ Ahmad was also appointed as a Board member of MPB and NSTP in July 2009. Dato’ Ahmad Talib is in charge of the overall news and editorial operations for MPB and NSTP.
Media Prima Berhad (Media Prima) is the leading integrated media investment group in Malaysia with interests in broadcasting (TV and radio), online, outdoor advertising content creation, print media and event management. It owns four free to air (FTA) TV3, ntv7, 8TV and TV9, with a total audience share of 50% and 90% of FTA advertising spending in Malaysia. It also owns radio stations Fly FM, Hot FM and One FM. Media Prima’s involvement in the new media realm includes the online portal, gua.com.my on 11 September 2007. The online portal which name translates into ‘I’ or ‘cave’ in English, provides internet users with the latest scoop on happenings in the entertainment world, both local and international, and has achieved 1 million hits in its first month.
Edited Interview with Datuk Ahmad Talib
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Full Transcript of Interview with Datuk Ahmad Talib
Interviews have been transcribed as faithfully as possible with minor editing for clarification only. The interviews were all conducted in English and are transcribed in English only to maintain the integrity of the original interview.
